Search engine optimization is useful for your website content but the content is not the only place where keywords are important. Use your chosen keywords to get ranked through other places on your site and other sites too. Here are just a few:

• Headlines (for each web page and article)
• Anchor text (for links within articles and elsewhere on the page)
• Picture tags
• Tabs (pulldown menus)

Search engine optimisation helps you to create a relevant website for the search engines. After you take the time to set up your website with all the information that your customers will want to see, use your keywords. This gives the search engines what they need to rank you well so that those customers can find your products or services when it’s most important.

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This is when you need to think like a customer.  After all, you own a business but at times you are also a customer. If you were one of your customers, what words would you enter to find the information that your potential visitors are trying to find?  This may be a short list but one that you can begin to conduct keyword research with.

Need help with SEO?  Versatile Assistant offers SEO services for SMEs looking to improve their web presence.

Research has found that over 60% of all Internet searchers will click on one of the top 3 websites they are presented with.  The majority of those will choose the number 1 ranked position.  Having one of the top three positions, especially on Google, can result in a much greater amount of web traffic.  However, it’s not just the amount of traffic that’s important.  After the 3rd spot, the response from search engine searchers diminishes greatly.  This means that the visitors that you get from position 4 and below are less likely to become paying customers.  So if you are online to generate business it is especially important to aim for a top 3 position in the search engines.

Need help with SEO?  Versatile Assistant offers SEO services tailored to your business.

But what exactly is SEO?

Search engine optimisation, or SEO for short, is a series of tools, or thought processes and tasks completed on your web pages, that help your website or blog to get noticed by the search engines. Search engines, particularly Google,  use clever things called bots and spiders to crawl sites for anything that makes them relevant to search parameters entered by Internet visitors.

Most people either don’t know what they are looking for or they don’t know where to find it on the Internet. They rely on the search engines especially Google to do the work for them. The words that visitors use in the search boxes are termed “keywords” by Internet marketers. When you use the same words in various places on your site, search engines will rank your web pages in relation to others using the same keywords. The site’s who use research and optimisation techniques the best, will end up on top of the list. So why does being at the top of search engines matter?  More on that next time!

Need help with SEO – Versatile Assistant offers SEO services tailored to your needs.

Social Marketing is well and truly here but how do you find time to keep them all updated or even set up profiles on these interfaces.  Your Virtual Assistant can help you tap into the potential of social marketing by setting up professional profiles and pages for you, updating them with important information and monitoring your success with these applications.

If your Virtual Assistant is familiar with these applications they can also show you time-saving ways of updating them automatically and maximising the time you have available for this form of marketing.

A Virtual Assistant can help you update your database with that huge pile of business cards and then maintain it on a regular basis for you.  In difficult economic times your existing database is one of your greatest assets so it is important to ensure it contains current information that you can tap into.